Main Professional Experiences
- 2025 – Present
Researcher
Estrelas da Morte (Remote) – Canal Omelete, Brazil
• Researcher on crime media coverage in the Brazilian press for Canal Omelete, Brazil’s largest pop culture portal
• Examines how crime narratives are constructed and disseminated across mainstream media outlets
• Podcast series scheduled for release in 2026 - 2019 – 2023
Researcher / Fellow
FCT – Lisbon, Portugal
• Pioneered Portugal’s first comprehensive 35-year analysis (1982–2017) of independent music labels, evaluating cultural/territorial impacts and economic contributions to creative economies
• Mapped niche market evolution and regional economic networks, demonstrating labels’ pivotal role in driving cultural innovation
• Quantified sector’s preservation of artistic diversity while fostering cross-border partnerships in EU and Lusophone markets
• Developed tools now used by policymakers to measure cultural value in creative industries - 2019
Community Manager
ROSSIO Project – Lisbon, Portugal
• Managed online communities for the Arquivo.pt and NAU portals within the ROSSIO Infrastructure project at BMSC – FCSH
• Created and curated digital content that increased user engagement
• Moderated discussions and implemented digital communication strategies to enhance project visibility. - 2012 – 2015
Chief Editor
Goal.com Brazil – Rio de Janeiro, Brazil
• Boosted portal’s visibility in Brazil by deploying multimedia editorial innovation, social media, and marketing strategies
• Led a team of 15 journalists and achieved a 1600% growth in unique visitors (from 5,000 to over 85,000) in just 2.5 years - 2011 – 2012
Communication Coordinator
Rio de Janeiro Book Fair / GL Events – Rio de Janeiro, Brazil
• Managed communication for the Rio de Janeiro Book Biennial, a major cultural event with 600,000 attendees
• Coordinated event communication plans that significantly enhanced media coverage and event visibility - 2008 – 2011
Communications Manager
Fnac – Curitiba / Rio de Janeiro, Brazil
• Responsible for creating, producing, and coordinating events and marketing actions both within and outside Fnac stores
• Developed and implemented innovative strategies to attract local communities
• Regularly collaborated with teams from other units, assisting in the events, music and book sectors - 2007 – 2008
Press Operations
Pan American and Parapan American Games Organizing Committee – Rio de Janeiro, Brazil
• One of those responsible for organizing the Main Press Center for the games and supporting press professionals
• Helped lead a team of over 50 volunteers